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About Lily

My name is Lily Tjon, a very curious Chinese Dutch Fashionista who loves to explore.

After I finished my Masters of Informations Science, I started “Hashtag by Lily” in 2013 what feels like a lifetime ago now. The blog evolved through the years from mainly outfit articles into a lifestyle blog sharing a mix of fashion, beauty, travel, and personal experiences to inspire others.


My passion for content creation in combination with always seeking the best experiences makes my blog a source for you to find a daily dose of inspo.

Next to this, I am very proud of being a woman with a mix of Chinese roots and growing up in The Netherlands. Some call it the “banana generation”. Finding a balance in life is my goal and I live by the cheesy line, live life to the fullest.